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More U.S. consumers going online for auto insurance quotes

The trend seems clear: more motorists than ever are scouring the internet for information on the best auto insurance deals.

Price comparison sites and insurance company websites are attracting increasing numbers of visitors looking to renew their auto insurance and snag a better deal at the same time.

One recent survey indicated that the number of people going online for an insurance quote doubled in 2008 compared with the previous 12 months.

Another survey carried out by comScore found that insurance agents are losing market share to auto insurance websites.

The internet was the chosen means of finding an insurance quote for 63 percent of survey respondents. About 26 percent visited a local insurance agent, and 18 percent called a toll-free number.

Experts point to the wealth of information now available online for making informed auto insurance decisions.

Price comparison sites can supply consumers with detailed data on industry providers from the privacy and comfort of your own computer.

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